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PREPARING AND ISSUING PRESS RELEASES
DISTRICT DOCUMENTS | DISTRICT
MEETINGS | TRAIN THE TRAINER | SOCIETY
DOCUMENTS
Newspapers are quite happy
to run press releases about legitimate topics from legitimate
organizations. Don't be shy about sending them out on a
regular basis.
Press releases can and should
be sent announcing upcoming Professional Development Meetings,
Elections of Officers and the opening of enrollment in classes
and seminars.
PREPARING THE
PRESS RELEASE :
Press releases should be short and to the
point... three to four paragraphs at most.
The first paragraph should contain all of
the basic information. For instance a news release on a PDM
should state who is talking, the subject of the presentation,
the name of your chapter, the location and time of the meeting
and how the general public can register to attend.
The second paragraph should contain a sentence
or two about the speaker... his/her name, position, company
and other pertinent information. Another sentence or two would
give a brief summary of the presentation.
The third paragraph will contain a sentence
or two describing APICS. Once written, this paragraph can
be used in every press release.
The following links will take you to sample
press releases in Word format.
Using the Templates, you
can fill in the spaces in parentheses with information pertinent
to your meeting, (removing the parentheses and italics style),
print it out and submit it to the newspaper or newspapers
in your area.
The Example links will take
you to a completed release as submitted by a fictitious APICS
chapter. It is designed to show you what a completed release
looks like. It includes a graphic of the fictitious chapter's
logo to indicate where you can include your chapter's logo.
Professional
Development Meeting Press Release Template
Example
of Completed PDM Press Release
Election
of Officers Press Release Template
Example
of Complete Election of Officers Press Release
Classes
Being Offered Press Release Template
Example
of Complete Classes Being Offered Press Release
SUBMITTING THE
PRESS RELEASE:
Newspapers accept news release submissions
by various methods including mail and e-mail. Your publicity
chairman can determine the method by which your local newspaper
prefers submissions by simply phoning the newspaper and asking.
Some newspapers actually include instructions within the newspaper
itself.
News releases submitted by standard US mail
should be addressed to the Business Editor or the City Editor.
SUBMITTING PHOTOS:
If you have a good, professionally taken photograph
of your speaker or your new president, you can submit it along
with your press release. Again, check with your local newspapers
to see how they want the photo submitted... by mail.. by e-mail...
or either. Be sure to find out the format and size they will
accept for both mail and electronic submission.
VALUE OF PRESS
COVERAGE:
Newspaper coverage of your events
opens you up to a whole new audience. Newspaper articles are
read by thousands of people as opposed to the hundreds who
receive your emails and visit your website. It exposes APICS
to an audience that may not even know the organization exists,
but is interested in what APICS has to offer.
Speakers and chapter officers
and members who find themselves written about in the newspaper
find it a boost to the ego and makes them more eagerly disposed
to participating in an organization that offers them public
recognition.
IT TAKES HARDLY
ANY TIME AT ALL:
Once your publicity chairman
has done the initial work of contacting your local newspapers
as to how press releases should be submitted, the preparation
and distribution of monthly and periodic press releases should
taken only minutes.
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